BSc Communication & Digital MarketingAdd to shortlist
Business & Economics
Marketing
BSc Communication & Digital Marketing
3 years
€2628 pa
Programme content
In the first year, students will acquire the basics of communication, public relations, digital marketing, creative industries and e-business, as well as general university subjects and foreign languages. Students will be able to apply the fundamental theoretical and practical knowledge of digital marketing and communication, develop the subject matter competences relevant for further activities in different sectors.
In the second year, students will deepen their knowledge of new media communication, social networking and participation, communication ethics and law. They also will be focused on digital content creation and graphics, digital design and gamification. Students will be able to organize and ensure effective and efficient communication in the organization by collaborating in traditional and virtual environments, develop and manage media projects, develop content marketing strategies for organization. Also they will be able to apply knowledge of digital marketing and communication by protecting universal values such as human rights, freedom of expression and information.
In the third year, students will acquire practical knowledge and prepare the final thesis. They will also be able to acquire professional knowledge in crisis management of information, electronic publishing or production, learn project management or business communication and negotiation. Students will be able to apply the scientific knowledge in digital marketing and communication projects application and evaluate the development opportunities, carry out innovative projects, apply acquired knowledge in new and unfamiliar environments
Entry Requirements
Three A-Levels and 3 GCSEs
Six passes at Leaving Cert, inc 2 x H4
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25 July
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