Bachelor of Business AdministrationAdd to shortlist

Programme profile

This program is accredited by the International Assembly for the Collegiate Business Education (IACBE). It offers students an opportunity to study business administration, in the heart of Paris, while obtaining internships and other work experiences in another country.

One semester of the programme is spent studying abroad at partner universities located in the USA, Europe, Australia, India, China, Israel and Mexico.

You can specilaise in one of four disciplines:
- Marketing
- Management
- Accounting & Finance
- Luxury Brand Management

The programme has a second entry window in January

This BBA is ranked among the TOP 10 Bachelor programs in France by "Le Parisien"

Programme content

Year 1: International Institutions & Geopolitics; Principles of Marketing; Macroeconomics; Effective Communication Skills; Statistics; Applied Mathematics; Fundamentals of Accounting; Language: French, Chinese; Introduction to International Business; Principles of Law; Excel; Quantitative Business Methods; Microeconomics; Advanced Accounting; Media Management

Year 2: International Marketing; Business Law; Principles of Management; Financial Management; Quantitative Business Methods; Advanced Statistics; Foreign Language; Marketing Strategies; Business Ethics; Organisational Behaviour; Structured Equations; Two Electives within Major

Year 3: 14 of the following modules, 8 of whcih must be in your chosen major area.
Management Major: negotiation Techniques; Operations Management; How to set up a Business in Asia; Strategic Management; Business Intelligence; Acting for Business; Corporate Governance & Social Responsibility; Human Resource Management; Small Business & Entrepreneurship; Intercultural Management; Total Quality Management; Logistics; Teams and Leadership; Tourism & Hospitality Management; Internship; Thesis
Finance Major: Data Analysis; International Finance; Managerial Accounting; Money and Banking; Financial Markets; Investments; Economics for Financial Markets; Front Office Operations; Audit; Corporate Finance; Portfolio Management; Mergers & Acquisitions; Simulation & Risk Analysis; Internship; Thesis
Marketing Major: Advertising and Promotion; Innovation and new Product Development; B2B Marketing; European Marketing; Branding for Luxury Products; Public Relations; Strategic Brand Management; Asian Markets; Consumer Behavior; Marketing Research; E-Commerce; Customer Relationship Management; Internship; Thesis

Progression

The university offers a related Masters programme, taught through English, in the following area:

International Business

Entry Requirements