BA International Wine BusinessAdd to shortlist

Programme profile

This programme combines a strong business education with specialist commercial knowledge for wine production. It is offered in close cooperation with leading wine industry representatives from Austria and abroad. There is also an emphasis on sales-related topics and associated export activities.

An internship gives you an opportunity to apply the knowledge obtained during your courses in real-life professional situations. It gives you a practical insight into the workings and functions of a company, and helps you to obtain experience which will be crucial to your future career.

Graduates will possess detailed knowledge of management, marketing, winemaking, oenology and sensory perception. They will also have developed analytical and intercultural skills, as well as collecting practical experience in the course of a work placement.

The curriculum is designed in such a way that students have the option of studying for a semester at a partner institution.

Programme content

Year 1
Business Administration; Accounting; Business Mathematics; Research Methodology; Software Applications; Teamwork; Principles of Private & Public Law; Viticulture 1; Chemistry and Microbiology; Biology and Plant Protection; Sensory Training; Organisation and Organisation Theory; Marketing; Business Statistics; Presentation and Presentation Techniques; Microeconomics; International Wine Law; Viticulture; Wine Processing 1; Wine Tasting and Description 2;

Year 2
Human Resource Management; Procurement and Logistics; Project Management; E-Commerce and E-Marketing; Marketing Research; Macroeconomics; Negotiation and Sales Techniques; Management Accounting for Wine Business; International Wine Marketing and Brand Management; International Wine Tourism; Quality and Process Management; Controlling; Finance and Investment; Principles of Business Law; Intercultural Competence; International Economics and Agrarian Politics; Wine Tasting and Description 2; Wine Processing 2; International Wine Industry

Year 3
Internship [22 weeks]; Entrepreneurship; Budgeting and Financial Planning; Strategic and Sustainable Planning in Wine Industry; International Wine Industry 2; Current Topics in International Wine Business; International Wine Markets

Progression

The university offers related Masters programmes, taught through English, in the following areas:

- International Business & Export Management
- Marketing & Sales

Entry Requirements