BBA Tourism ManagementAdd to shortlist

Applied Sciences


BBA Tourism Management

3 years

€2168 pa

Programme profile

Every year, QS (Quacquarelli Symonds) and Elsevier compose a highly reputed Top 100 of Best Universities around the globe' In the recently published ranking of 2021 BUas is ranked at number 23 in the category ‘Hospitality & Leisure Management’ which also covers Tourism.

Since the International Tourism Management programme prepares you for an international career, you will have plenty opportunities to gain international experience. You will participate in field trips and in a field research project, you will do a six-month placement abroad and you will have the possibility to participate in an exchange programme at one of the partner universities of NHTV all over the world.

There is both a 4-year and 3-year route through this programme.

Programme content

First Year: You will start with a combined year introducing you to both tourism & leisure. Focus is on people, hospitality and experience, but it also concerns business insight, creativity and organisational talent. The first year is organised through four projects: Project Management; Marketing; Management; Imagineering.

After the first year, you can specialise in: International Tourism Management and Consultancy or International Tourism and Travel Industry or - International Tourism or Attractions & Theme Parks Management

International Tourism Management and Consultancy
: this specialisation focuses on the international tourism destination. Special attention is given to applied research, connections between theory and (real-life) practice, and the context for rapid change in the international tourism setting. The emphasis is on the dynamics of tourism development at destinations, emerging economies, local community involvement and business feasibility.

International Tourism and Travel Industry this specialisation pays close attention to planning, buying, organising, publicising and distributing trips and tours on demand (tourists) and supply (tourism destinations) and extensively deals with developments and operations in the airline and airport industry. Special attention is also given to upcoming travel markets such as Brazil, Russia, India and China.

Main phase. You will chose different modules, depending on which specialisation you follow. But, in all cases, you will deepen your knowledge of international tourism through modules that look at business planning, tourism and travel developments, cross cultural studies and marketing. In a field research project you will visit a tourism destination for about three weeks to gain in-depth knowledge of the real-life operations and dynamics within a tourism destination. This is in addition to your 25-week internship and your semester abroad.


The university offers a related Masters programme, taught through English, in the following area:

- European Tourism Management
- Tourism Destination Management

Entry Requirements

2 A-Levels and 4 GCSEs

Six subjects at Leaving Certificate including 2 at H4 or (for 4-year programme only) a relevant QQI5 Certificate,




01 October

31 August