BBA Tourism ManagementAdd to shortlist

Programme profile

In this programme you learn how to successfully lead a business in the international tourism & leisure industry, as a manager, entrepreneur or consultant. You learn to translate the wishes of a guest into appealing, innovative tourism and leisure concepts. To this end, you will learn about the international tourism industry, design and planning of environmentally friendly resorts, ecotourism, motivation of tourists and factors affecting tourist behaviour. You will also gain expertise in managing visitor attractions, the protection and management of heritage and historic sites, tourism in rural areas, and the promotion and marketing of tourism products. All this will be dealt with by critically evaluating complex relationships between different sectors of tourism, tourism destination planning organisations and local communities through the use of international case studies.

The focal point of the first year is to offer a full scope of the international hospitality business. You will become familiar with the basics of tourism-, leisure-, facility- and hotel management. Excursions and company visits will give you a realistic picture of the industry.At the end of the 1st year you have the opportunity to determine which programme will be your main focus. Your developing understanding of the industry will lead you towards one of two different specialisations; a Bachelor in Tourism Management or a Bachelor in Hotel Management.

Programme content

First Year: Hospitality Business Introduction; Industry Research ;Industry Experience; Management Principles; Events; Basics of Tourism & Leisure Management (core for Tourism students, option for others); Basics of Hotel Management (core for Hotel Management students, option for others); Hospitality Economics; Hospitality Marketing; Spanish [option]

The second, third and fourth years are dedicated to the specialisation of your choice. You will learn generic skills through exposure to contemporary management theories applied to the context of tourism & leisure specific operations. Attention is given to tactical and strategic management in areas such as event management, financial management, sports and adventures, human resource management, sustainable tourism, tour operating and entrepreneurship.

In addition, you will develop research skills, do a five months traineeship in the industry and you will be able to deepen your knowledge in a specific field by participating in a minor programme for one semester. The programme is concluded by carrying out a research project for your final thesis.

Progression

The university currently offers the following related Masters programmes, taught through English:

- Business Administration
- Management

Entry Requirements