BA Communication & Information Studies (Language & Media)Add to shortlist
Applied Sciences
Communications & Media
BA Communication & Information Studies (Language & Media)
3 years
€2530 pa
Programme profile
Social media are no longer only used for their original purpose, personal communication, but also employed by businesses for professional purposes. Organizations use Twitter for webcare, Skype or Facetime for meetings and Whatsapp for conversations. Facebook is also used for creating business communities. In this programme. you will learn how and why organizations apply new (and old) media in business-to-business and business-to-consumer interaction.
You will also discover how applications of new media influence, shape or even define the content and linguistic or visual characteristics of the messages that are exchanged. Tweets, for instance, have a limit of 140 characters, which affects the language that is used. Likewise, a face-to-face conversation differs from a WhatsApp conversation, as a result of the medium used. But it also works the other way around: characteristics of texts , images or conversations may themselves also affect the choice for a particular medium. Our programme will provide you with the skills necessary to analyse various aspects of media design and to investigate effectiveness of specific choices.
Communication is taking place more and more in an international context. Such international communication does not only involve different languages, but also different cultures, even between English-speaking countries. Moreover, all around the world different varieties of English are emerging, each with their own characteristics. In business settings, international colleagues interact using a so-called lingua franca, typically English. This is why several courses in our programme will focus on the role of English as a lingua franca in international communication. And as people communicate increasingly across nationalities, we will make sure to offer you courses that will give you insight into the opportunities and challenges of intercultural communication
Students who want university housing should apply before 1st April
Entry Requirements
Three A-Levels (CCC) plus 3 GCSEs [Grades A-C] in six different subjects
Six passes at Leaving Cert, inc 2 x H5. Minimum 350 points.
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01 October
01 May
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