BA Fashion Communication and New Media Add to shortlist

Italy

Art & Design

Fashion Design

BA Fashion Communication and New Media

3 years

€14400 pa

Programme profile


The purpose of this programme  is to train professionals to ‘communicate’ fashion and luxury through existing media and new media, responding to the new demands of global fashion.It explores the basics of fashion communication by looking at historical and traditional examples before moving onto more recent expressions  in videos, websites and through social networks.

The ability to convey emotions through the use of images is the foundation of the skills of fashion communicators. Participants will be trained in order to prepare them for an industry where the visual language of appearance has always been key in the narrative. Several research initiatives, both personal and professional, will help the participant deepen their understanding of the topics covered in the three-year course, with the goal of providing them with all the tools necessary to communicate the values of a brand, a fashion designer, a collection, a world of ‘values’ with a unique and differentiating style.

Fashion communicators use the tools of brand advertising and promotion to reflect and represent the image of the brand. They are great communicators and use their public relations expertise to best place a fashion company in the market. These professionals can work independently as freelancers or coordinate a team in a fashion company, work in a traditional editorial or in the evolving domain of new media.

Programme content


FIRST YEAR: fashion writing: editorial environments; image construction; history of art and style

SECOND YEAR: fashion communication; the art of reportage; video editing; design and cultural perspectives

THIRD YEAR: fashion communication; digital PR management; new apps; research theory & practice

Entry Requirements


Two A-Levels [CC] and four GCSEs

Six passes at Leaving Cert [two at HC3]. Subjects to include Maths

No

Yes

Yes: Letter of Motivation

01 September