BBA: Digital Business ConceptsAdd to shortlist
Information Technology
Other IT
BBA: Digital Business Concepts
4 years
€2530 pa
Programme profile
The last few years has seen an impressive stream of new, innovative digital products aimed at making life more convenient, yet also, more challenging. Whereas some of these commercial concepts disappear very quickly, others endure to become part of the everyday digital landscape. In the rapidly expanding market for digital concepts, companies urgently need marketeers with expertise in digital strategies. To meet this growing demand, students are trained to combine financial models with technological and creative innovations
Programme content
Students develop expertise in a broad range of disciplines. Modules cover areas such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel. Each study period is focussed on a particular theme in which students work on projects for real clients and companies. These themes include disciplines such as Market Research or Creativity and Entrepreneurship.
Entry Requirements
2 A/S Levels and 4 GCSEs OR relevant BETEC Level 3 Extended Diploma
Five passes at Leaving Certificate OR relevant QQI/FETAC Level 5
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01 October
01 August
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