BSc Marketing ManagementAdd to shortlist

Business & Economics


BSc Marketing Management

4 years

€2083 pa

Programme profile

Upon completion of this programme, graduates receive a Bachelor of Business Administration degree in one of the following majors: International Marketing, International Management or International Finance and Accounting. Out of the approx. 1000 students studying IBMS, more than half come from outside the Netherlands. In total, approximately 55 different nationalities are represented. A balance is sought between theoretical and practical knowledge in order to prepare students for today's global economy.

In addition to learning theory about business subjects and working in internationally mixed project groups, you will gain valuable practical experience. As part of your full year abroad, you can do a six-month placement at a company such as Hugo Boss in New York. Then, in your final year, you will round off your major, followed by a graduation project at, for example, the Marketing and Sales Department of Coca Cola in Berlin. One thing is clear: by the end of your studies you will already have two job experiences to add to your CV! For your study abroad, take advantage of the contacts IBS has with over 50 partner universities worldwide.

Two semesters will include marketing work experience.

Programme content

Year 1: Financial Accounting; Mathematics; Statistics; Consultancy Project; Economics; Business Communication; Skills Training; Personal Development Training; Foreign Language; Marketing; Management Accounting; International Law; Business Plan Project; Behaviour, Management & Organisation

Year 2: Business Research Methods; International Management; Current issues in International Business; Personal Development; Intercultural Competences in Business; People Management; Business Report Writing Skills; Foreign Language; Introduction to the Stock Market; Career Development; Customer Relationship Management ;Management Accounting; Supply Chain Management

Year 3: Study Semester Abroad (in Europe, the Americas, New Zealand, Australia and the Far East); Placement Semester Abroad

Year 4: Business Communication; Personal Development; Graduation Project; International Product Marketing; International Sales Management; Integrated Marketing Communication; Market Entry Strategies; Two from following Electives: Conference & Event Management ; Corporate Finance; Planning and Control; Corporate Strategy; Human Resource Management; Graduation Project


The university offers a related Masters programme, taught in English, in the following area:

- Business Administration

Entry Requirements

Two A/S levels and 4  OR relevant BTEC Level 3 Extended Dipoma

Leaving Certificate showing at least 6 subjects of which at least 2 are Higher Level subjects (at least Grade H4) OR relevant QQI/FETAC Level 5




10 October

15 August