BSc International MarketingAdd to shortlist
Business & Economics
Marketing
BSc International Marketing
4 years
€2601 pa
Programme profile
Marketing is more than mere advertising. For a company a goal oriented, efficient market performance is not only a matter of making profit but also of surviving in a highly competitive business world. Only if the right decisions are made, only if the best assets are in place, your brand will be the best. If you want to be involved in these market processes, then this programme is one route to doing so.
The programme deals with the main elements of the marketing process, from market research and market analysis through strategic marketing planning to promotions. not only the most familiar classical consumer goods are the focus but also the marketing for non-profit organisations, the public sector, financial organisations and the service sector
Programme content
Year 1: you get a thorough grounding in the core subjects: International Marketing, Business Research, International Management, Finance, Export and Economics & Law, Business Process Management, Consumer Behaviour, E-business.
Years 2 & 3: Specific modules include: Strategic Business Planning, International Marketing, Financial Accounting, Business Communications, Management, International Law, Intercultural & Human Resources Management, Statistics, E-Commerce & Supply Chain Management. You will do an international marketing project based on a simulated case study. You also do a business placement which can be done abroad. In addition, you work in teams on an assignment, as a consultant for a real company.
Year 4: You have to specialise in either Management or Marketing, offered at an advanced level. There is an internship in an international company and write your Thesis.
Progression
The university offers a related Masters programme, taught through English, in the following area:
- Business and Management
Entry Requirements
2 A-levels + 4 GCSEs OR relevant BTEC Level 3 Diploma
Five passes a Leaving Certificate OR relevant QQI/FETAC Level 5
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01 October
01 August
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