BBA: International Business ('s-Hertogenbosch)Add to shortlist

Business & Economics

Business & Management

BBA: International Business ('s-Hertogenbosch)

4 years

€2143 pa

Programme profile

this programme prepares you for a career in a global environment. You will become an expert at doing business in cross-cultural settings.

A Dutch company produces cereals for people with food allergies and exports its products to different countries in Europe. Unfortunately its market share in Eastern Europe is not growing as planned. As international market intelligence officer you analyse the current market, the cereal industry and the economic environment to identify factors that potentially limit your company's growth.

As a graduate of this programme, Y
ou will become a global citizen with a solid knowledge base, proficiency in modern languages and a highly developed intercultural sensitivity and global mindset. Your cultural awareness helps you to make an impact with respect.

Programme content

Foundation phase

You will explore international business topics such as sales, marketing, finance and organisation & people. Study trips abroad, meeting entrepreneurs and doing research are part of the programme. You will work on your professional skills and cross-cultural capabilities including a choice of foreign language.

Advanced phase

From the second year onwards, you have the opportunity to decide on your focus area in international business. You will spend at least 2 semesters abroad, for a work placement, study exchange/minor or graduation internship. For your graduation project, you might do an assignment at an international company or an international research assignment for the Avans Centre of Applied Research Sustainable Business.


The university currently offers no related Masters programme, taught through English

Entry Requirements

3 A-levels and 3 GCSEs OR 2 A-Levels and 4 GCSEs OR relevant BETEC Level 3 Extended Diploma.

Leaving Certificate showing at least 6 subjects of which at least 2 Higher Level subjects (at least Grade H4) OR relevant QQI Level 5



Yes: Letter of Motivation

01 October

01 August