BA International Sales and Marketing ManagementAdd to shortlist


Business & Economics


BA International Sales and Marketing Management

3.5 years

€0 pa

Programme profile

This programme is based on applied science and provides you with a combination of subjects in the fields of business, economics, organisation and management, communication, culture, and business law with major focus on international marketing and sales.

The programme combines theory with practice through project work and case studies from a broad range of companies. Furthermore, the programme includes 2 separate business placement periods of 12 weeks each. The aim of the placement periods is to equip you with experience of work within a business environment and to give you the opportunity to focus in depth upon real-life business problems and issues.

The first 4 semesters of the Bachelor Programme follow the AP Degree Programme in Marketing Management.

Programme content

The content of the programme is presented in the following themes:

Years 1 & 2: The Company"s Strategic Position; Marketing Strategies; Implementing Strategies; Work Placement

Years 3 & 3.5: The Customer; Competitors; Innovation; Methodology; Developing Sales Potential; Personal Selling; Sales Management; Elective; Work Placement; Bachelor's Project


The university does not currently offer a related Masters programme, taught through English

Entry Requirements

General Certificate of Education with examination in 8 subjects where at least 3 are A-levels, alternatively 2 A-levels + 2 AS-levels. Subjects to include Maths AND Business OR Economics

Leaving Certificate, showing at least 6 subjects of which at least 2 Higher Level subjects (at least Grade H5. Pass Maths will be considered for Maths requirement. FETAC Level 5 Certificates and Level 6 Advanced Certificates will be considered for admission only to same study field as they would gain entry for in Ireland. Subjects to include Maths AND Business OR Economics





01 January

15 March