BSc Market & Management AnthropologyAdd to shortlist


Business & Economics


BSc Market & Management Anthropology

3 years

€0 pa

Programme profile

The skills and competences that you acquire in this programme are those that organisations and corporations are looking for amongst highly educated professionals and managers, and increasingly will be. You will learn how markets arise and change, along with people´s values and daily needs, in the interweaving of local culture with global flows and structures. Your understanding of culture and economics and your skills in research methodology and project management will make you able to create value for corporations and public organisations, as they enter, operate in and innovate for the global markets of the future.

In this programme, you will acquire a global mindset, an understanding of people´s cultural values and the needs, challenges and desires of their everyday life, the ability to glean information from both stories and statistical charters, strong skills in communicating analysis to a wide audience, and the ability to operate across diverse cultures on solving problems and seeing opportunities.

Programme content

Year 1: Development Economics; Introduction to Social Anthropology; Global Organisations; Introduction to Globalisation; Global Economic Systems; International B-to-B Marketing; Economic Anthropology; Social & Economic Statistics

Year 2: Principles of Management; Public Management & Globalisation; Strategic Communication; Budgets & Management Accounting; Anthropological Fieldwork Methods (incl philosophy of science); Perspectives on Law & Society; Business Anthropology; Global Consumer Cultures

Year 3: Project Management; Global Value Chains; Anthropological Fieldwork; Elective Modules; Bachelor Project


The university offers relevant Master's programmes, taught through English, in the following areas:
- Cultural Sociology
- International Security and Law
- Economics and Business Administration

Entry Requirements

General Certificate of Education with examination in 8 subjects where at least 3 are A-levels, alternatively 2 A-levels + 2 AS-levels.Subjects to include A/S Level Maths and A/S Level History OR Economics OR Social Studies [or equivalent]

Six pasLeaving Certificate, inc 2 x H5. Subjects to include Maths and History OR Social Science [or equivalent] Level 5 Cert will be considered for admission only to same study field as they would gain entry for in Ireland

Yes: UniTEST


Yes: Letter of Motivation

01 February

15 March